Real, a technology-powered real estate brokerage firm boasting over 1,000 agents in 23 states, announced today that it has partnered with Cloud CMA to provide its agents access as part of their broker member benefits. The unique platform integration allows agents to create comparative marketing analysis (CMA) reports for clients in one tap – right from their personal app.
A CMA is the term real estate agents use when they conduct an in-depth analysis of a home's worth in today's market based on the prices at which similar properties in the same area recently sold. Real estate agents conduct a CMA for their clients to help them determine a price to list when selling a home or a price to offer when buying a home.
“We always strive to provide the best and most streamlined technology to our agents,” said Real co-founder and CEO Tamir Poleg. “This sort of integration can be the difference between winning a listing or not. Cloud CMA is allowing Real agents to make the best first impression with their clients.”
Real’s platform offers agents features like one-click website creation, multiple listing service, client chat, and now CMA reports – all in a personally branded app. Cloud CMA Reports are customizable, branded to the agent, and come with accurate MLS data.
“In today’s competitive market, top brokerages know that in order to recruit and retain their agents, they need to supply them with the newest and best tools available,” stated W+R Studios co-founder, Greg Robertson. “Which is why we couldn’t be more excited about this partnership with Real that allows their agents to create robust Cloud CMA reports in just one click.”
About Real
Real, a technology-powered real estate brokerage firm, was started in late 2014 by a group of real estate professionals, technologists and venture capitalists that understood the limitations of the brokerage-agent relationship. It has become one of the fastest growing technology driven brokerages in the United States by providing agents with a technology-driven marketing, productivity and community. By marrying industry-leading technology with an agent-centric approach, Real is finding ways to make agents' lives better. For more information, please visit http://www.joinreal.com.
About W+R Studios
Founded in 2008, W+R Studios is a privately held web software company located in Huntington Beach, California and are the creators of the Cloud Agent Suite. The company focuses on creating the next generation of web-based software solutions for the real estate industry. By providing a “less is more” approach to software design, elegant user interfaces, and using the latest in agile programming, W+R Studios’ software applications are at the same time powerful, yet accessible to everyone. Co-founders Dan Woolley and Greg Robertson have over 20 years of experience each developing and marketing real estate software solutions.
